Category Archives: visual communication

Trying new things

One of the first events in the VizThink conference was a very quick “learn to draw” session with Dave Gray, CEO of Xplane. He had us draw some very basic shapes, then taught us to “take the stick figure to the next level”. People instinctively start with the head, but he recommends drawing the head last.

  1. Start with the body, which communicates the action
  2. Draw the legs next
  3. Then the arms
  4. Finally, the head

Dave sees this kind of drawing not as art, but as a means to communicate, and encourages everyone to try it. His argument runs:

Every 5 year-old can draw
You were once a 5 year-old
Therefore, you can draw.

It doesn’t have to look just like the real thing for someone else to understand it, so you don’t have to be an artist to use drawing to communicate.

Here is his popular 2005 blog post on how to draw a stick figure. In this one, he starts with the body, as above, but draws the head second. And here is his 2007 post on how to draw a stick dog. This uses the body first, head last process. I think his thinking on the best order has evolved over the past couple years.

I drew this picture on my laptop, using the touchpad and a new program I tried at the conference, Alias SketchBook Pro (now Autodesk SketchBook Pro). It was designed to be used with a tablet PC and works well for artists who use a Wacom interactive display or tablet. It has a number of drawing tools like pencil, ballpoint pen, marker, chisel tip, brush, and airbrush, and a unique semi-circular menu that sits in the lower left or lower right corner of your screen. I’ve only begun to explore it, but it looks fun and powerful!

Great news for visual communicators!


Robert Horn’s Visual Language: Global Communication for the 21st Century has just been republished, by Xplane, “the visual thinking company”! It’s been out of print for at least 4 years. The best way to get a feel for it is to look at some of the sample pages, and read about it on Horn’s site. It’s written in visual language (which Horn defines as “the tight integration of words and visual elements”) and arranged in two-page spreads.

I could write a description and review, but that’s really going against the spirit of visual communication! That idea is succinctly captured in this sample spread:
The reason I’m so excited about it is because I believe visual communication has enormous potential to solve problems through improving understanding between individuals, groups, even nations, because, compared to the serial nature of text or spoken words,

“Visual language opens wider the gates of communication. It lets more data through, with greater complexity, accuracy, and nuance.”

(p. 242) If more people start to consciously use visual language, more people will adopt it as their “native” language, and we will all have an easier time understanding each other. This book is many books in one. It is practical, with a lot of examples, plus a lot of reference information, history, and research citations. It must have been a huge amount of work, so I’m glad it has been republished so more people can benefit from that investment.

If you want to read more about it, check out the announcement on Dave Gray’s CommunicationNation blog. And for more background, see Horn’s websites here and here.

If you want to buy it, you can order it here.

For a terrific example of crisp, clear, concise visual communication with a touch of whimsy, check out Xplane’s website.

Picture it solved!

It’s obvious once you think of it.

If you can clearly envision the end result, you’re likely to achieve it. And conversely, without a clear goal, it’s hard to recognize success.

Architects, engineers, and designers have applied this principle for years. Everyone can benefit from applying it in their lives and work. And now, with relatively inexpensive, high quality, graphical computers, software, and associated technologies, many people have access to amazing tools for visual communication, for envisioning and achieving important and meaningful results.

Learning aspects of the language of visual communication over the past 6-7 years has enabled me to: learn more and retain it better; see situations more clearly; understand problems, their causes and solutions; express myself better; and redirect the course of my life; improving my performance at work, and my life overall.

This blog and my website are my first steps in sharing what I have learned, to enable others to also “picture it solved!”