Anti-Litter Task Force Meeting 3/8/06
What is our purpose?
Develop and implement programs to eradicate litter and dumping and promote beautification on Maui Island with a focus on...
develop ways to change the attitudes of residents to take pride in our `aina
working with CWD
CWD = Community Work Day
they lead the effort to motivate and organize groups to clean up debris
What is the difference between education and awareness?
education is in schools, awareness is to public
we need to grab a lot of hearts - "I kea" - the indian chief crying
bumper sticker: "I kea, don't litter"
resurrect or remind people of those ads to get them involved again
what are results of slogan research?
see "#14 (s/b 15)" below
what is status of ideas from past meetings?
want to build on these, use them, put them into action; not just talk and generate more ideas
#1 Involve Project EAST students to assist with education and awareness aspects
Students from 2 high schools (Baldwin and King Kekaulike) attended Feb 14 mtg and will share their ideas at some point
None are here today
#2 CWD to heavily publicize litter hotline phone number
# is 1-888-592-2522
most litter hotline calls are about someone throwing something from a moving vehicle
what happens if someone calls hotline?
K. Regan sends a form letter to initiate process
DON'T call 911
police chief says DO call 911 if someone's actively dumping a car or appliance
could we get clarification?
yes; MPD officer M. Vickers will clarify by 3/17
confusion - 3 or more numbers to call? (litter hotline, MPD, 911)
when to call which?
need to spell it out for people
#3A environmental court - DEAD
#3B SB3114 funding for statewide action on litter control
help each county; like CWD, Maui would run it for the rest of the state
statewide litter control office
Marty will provide more info
#3C propose legislation that businesses selling & delivering appliance would have to take it back
like tires; municipalities have authority; can penalize offenders
based on HRS
Recycling would first work with industry to get them up to speed
has been successfully implemented in many communities
Costco SELLS a lot of appliances but does not DELIVER them
let's ask for voluntary compliance
store gets goodwill; looks good
county could advertise businesses taking part
include all items that can't go in landfill, like batteries, sofas, etc.
what authority do we have? (licensing, enforcement...)
ask corp. counsel
Mike will ask
Counsel will be busy with budget for next 2 weeks so may not be able to provide timely answer
what related ideas could help?
universal trash pickup; (UTP) would also need legislation
is cost data available?
many challenges involved such as equipment sized for small streets
some places DEFINE universal as "if the truck drives by your house"
so in those cases it can be required
might increase landfill and recycling streams
similar to sewer hookup
funding difference; based out of property taxes vs. fee for service
should this group address this issue?
This group should make recommendation that UTP would have positive impact; let appropriate orgs work out the details
research successful mainland programs for UTP
#4 Mayor's 3/23 Akaku show
involve prosecutor, police
everyone please watch
#5 Deputize K-4 school kids
Example from internet: Litter Posse in Texas
easy to get kids involved after they see the CD
involve police? like crossing guards, JPO
JPO = junior police officer
Keith Regan will check viability with police, get in touch with Ayla
not sure JPO is still a viable progarm
yes, an event ~6 months ago seemed to imply so
have them take an oath, get a a badge, stickers
also involve Scouts, boy's & girl's clubs
#6 Cameras on hotspots - related to enforcement
MPD is serious about it; asking each district to provide suggestions for how to deal with it in their district.
Some cameras are available to MPD.
GIS mapped out every location where abandoned vehicles have been tagged - basically, wherever people live.
drop box sites would be a good place to put a camera
people often dump appliances there
what is cost of camera?
$805 for purchase & installation
let's invest in a camera NOW
invite a reporter to next meeting to publicize it
they won't want to listen to all this
write a press release instead
focus on enforcement angle
how will monitoring be carried out?
one neighbor caught another neighbor poisoning his plants by installing a surveillance camera
people would rather pay $65 recycling fee than $2500 fine
every action should spell out consequences, alternatives
advertise that surveillance cameras will be used
is there a right to privacy issue with cameras?
Honolulu uses them
announce where cameras will be placed
people won't dump there anymore
they'll just dump somewhere else
announce that cameras will be installed but don't say where, or change locations w/o notice
people also dump stuff that COULD go to the dump, they may just not know
weekly newspaper article to increase awareness
is "litter bugs me" still alive?
yes, some Keep America Beautiful programs are still alive and can be used
we also want to add a local spin
using nat'l themes has a lot of built-in support
build on these and give them a local slant
is there money to reward people who report litter?
talking trash, trash talking
who would write it?
we need funds and a support person
Cheryl Holm did nice work for MEDB FMN BoH
would need to get quotes from 3
get a journalism student
not professional enough
need to get newspaper's support
We have Joe Bradley's support for a "splash", will ask for more (like weekly column)
#7 Review Keep America Beautiful website for ideas
no comments on this one
#8 Highway signage
hwy dept ok with it
get schools involved in making signs based on slogans we come up with
project EAST students have access to fancy SW to make nice signs
then how to transfer and actually get signs made?
kids can work it out
#9 State DOT "Adopt a highway"
4 times per year
no state coordinator; just by island
most state hwys are adopted
makes a mess when mowing so pickup before mowing would be nice
group tells DOT when they do it & then DOT picks up bags the next day
work with groups that have adopted a highway, get them involved in our efforts
volunteers get frustrated, burned out; trash comes back right away; public doesn't seem to care
try to coordinate with CWD
#10 Keep America Beautiful sponsors
Lynn is waiting for list from KAB?
#11 DVDs & laptops to schools
Marty had status?
#12 Reach out to business & visitor industry
info provided to Chamber; they're in leadership transition right now and not able to focus yet
need a point person at chamber after they're done with transition
#13 Keep Maui beautiful summit
hope to do it in May
need to work around keep america beautiful schedule
get support from big companies - sponsorship
#14 List convicted litterers
starts with conviction; need to first find them and go thru the whole prosecution process
name offenders in regular newspaper column
public humiliation for offenders may be more effective
stand by highway wearing sandwich signs proclaiming guilty of littering
perform mandatory community cleanup work
#14 (s/b 15) Catch phrases, marketing; slogans
"na" sounds too much like "no"; too much like "ainokea" - negative, "I no care" connotation
can we pick one now?
committee of <= 5 people to develop slogans and make recommendations
don't want to start another committee; let's get MOVING!
having a good slogan is too important to try to rush
beyond idea, work out details
who will be on slogan committee?
Hana, Dave, Cheryl, Helen, me
Cheryl will coord. mtg
maybe involve EAST students
involve them in graphics, signage, school publicity
"click it or ticket" is very clear; may need similar clarity for antilitter
"Click it or ticket" is national and had a lot of money behind it
It spells out desired behavior, and consequences of non-compliance - good model for us
pacific radio group - would like to help, be spearhead to get message out
did a campaign w/ police dept; recommend 13 weeks min for effectiveness, they'd match 1:1 for whatever we can spend
they'd help us create ads
can't do just Maui campaign
what could we do for $5000?
would be based on demographic for chosen slogan
#15 (s/b 16) Malama the aina
art displays at mall, art made out of trash
mall mgt changed
could do it at county bldgs
provide public art at area to create more community spirit; people care more about it
community involvement in creating it, include the desired messages
beach shelters were painted and are now frequently vandalized
this would be a longer term effort
get community arts commission involved
Adopt a park
trash in parks is related to not having UTP
negative impacts of adopt a park program - some people think they OWN it
ex: opposing team can't practice here
other guys can't hang out here with us
we do have an unofficial adopt a park program
need to work with district office
always need people to do service projects
Kihei KPAC group (Kalama Park) has been very successful
maybe need to educate them on the front end: you're doing this for love, not control
beautification projects could anchor a program
HTA funding, matching may be available
enthusiasm tends to die out; needs to be sustained or project will fall apart
example: Buck Joiner's work at Kamaole Point
Park's Dept can't be expected to do the ongoing work
all of these programs need ongoing commitment from legislative & funding perspective
What should WE DO to have some tangible results?
have another appliance pickup day
too expensive, $10,000 last time
announce a recent win
picked up 6000 lbs of trash & 80+ appliances on Waiko Rd.
have before & after photos
it was volunteers
everyone knows Waiko Rd. is a problem
it's so much cleaner now
They were in elect Arakawa T-shirts
challenge all political candidates to pick up trash; organize a volunteer effort
It's "Mayor's" task force... might look too political
challenge groups and organizations to do it instead of sign waving
Kimo's group did that in the past, didn't wave signs, picked up litter, handed out stickers, very effective
will ask ethics advisor if this would be okay
Lynn will ask
Lynn will draft a writeup (potential press release) and forward it to group, with photos