Slogan Committee Meeting 3/14/06
What should our slogan be?
A new take on 'Ainokea' -
... Show some respect!
... No litter, no junk!
... Pack your opala!
... Malama Maui.
... Our home, our pride
... Let's Keep Maui No Ka Oi
These phrases could run all together or as a single one following AINA CARE.
Could also be catchy as a series of highway sandwich boards... phrase by phrase.
Many possibilities for other messages, incorporating the local style.
Make it, take it!
Directly counters "ainokea"
Still sounds too similar; "na" sounds like "no"
How about "We Care - Malama Maui Nui" and a byline below that?
(... because WE the community care or should care).
See additional ideas under `Aina care
Directly counters "ainokea"
Is there a "Malama Maui" group already in existence?
Don't want to infringe on anyone's copyright
Go with Malama Maui and Tita as spokesperson; use Keep Maui Beautiful as a backup if there's an issue
Use Kathy and her creativity and build on the ideas we've already generated, with Malama Maui as an overarching theme
Lots of options for variations on "Malama Maui" if there's an issue with that specific phrase
Rhyme - I love Maui, So do you...
I love Maui
so do you
please pick up
the trash you threw!
The trash you threw
is in my face
so please go find
a better place (picture of trash can)
Listen to Tita, no Littah
pidgin style... please envision the local character 'Tita' played by Kathy Collins saying this on the radio:
"Eh, di is Tita an you not gonna believe wat happen to me!
I got one fone call askin me to be the anti-litter spokesperson.
And I say, who me... Tita?... what I know bout littah?
But den I start to think bout all the opala on the roads, and da
junk cars, and da mattress down in da parkin lot... and Maui didn
use to be like dat..."
This would seguy into a Tita style call to action... we all gotta pitch in
to make a change, etc.
And end with "Listen to Tita, don't Littah"
Since Kathy's Tita seems like the perfect person to engage a wide section
of the community we gave her a call and she said she'd be honored to become
our anti-litter spokesperson. She is willing to work on a series of short scripts
that address the topics and provide positive alternatives to dumping.
The slogan "Listen to Tita, don't Littah (or Litter)" could be used with her
picture on the roadside signs perhaps.
Kathy could get creative with variations, could deliver a series of messages
Tita character would engage a wide section of the community
Bullah ia still has a name
Phrase is too narrow for overall theme
Is there enough flexibility in the Tita character to cover all the themes?
Create caricature drawing of Tita character to use in print pieces
Pay for a professional rendering
Would anyone take offense to the Tita character?
Make her an "auntie" Tita...
Don't go too heavy on the character
You're either an auntie or a Tita
Okay if you think of Tita as an older Lilo (from Lilo & Stitch)
Image of Tita with niece to appeal to young children
She could tell the keiki about the old days, reminisce about the old themes, and the times when people cared about and took care of the land
Keep Maui Beautiful
Make it an umbrella & put the others under it:
Name of upcoming summit
Active, postiive message
Past history, builds on Keep America Beautiful
Needs an action word
Malama our Maui
What are our criteria?
A broad theme
Use consistently - repeat message in different contexts
Ex: "No littah - malama Maui"; "You dump, we fine - malama Maui"
A local slant
Sends a clear message
What is this committee's specific assignment?
Just a slogan
Marketing campaign concept
Put trailers in movies
Targets desired audience
Won't come for free
What is the target audience?
Many different sectors
People who buy a junker, use it for 3 months, dump it when they leave Maui
Is money available for this?
Cheryl's dep't has some grant money
Rob Parson's Environmental Office may also be able to provide some funding
How much $ does it take to make a difference in behavior?
About 50 cents per household per year
based on recycling experience
plan on $50-60,000 per year
Don't even start unless there will be long term support
Budget for it at state and county level
Cultural message on arriving airplane flights, Tita with Gov. Lingle